T-Shirts of natural world design style

Mother nature can easily be regarded as the world's splendid designer, according to newborn label Right As Rain. For example, is the awareness of beauty man-made or is there natural beauty in fashion? To find out the key, an Italian designer and an organic cultivator came up with the offer of growing chemises, having nature style fashion. After a two year period of time of growths in the hills of Umbria, next to the Tuscan border line in Italy, the first crop is set for the catwalk.

At that time Francesco Mugnaini, a 31 year old designer who had early been working in the industrious city of Milan, met Sebastian Runde, a 41 year old Scottish grower running an organic farm in Umbria, Italy, they united their different backgrounds and experiences to come up with a rather extraordinary fashion job: let's produce shirts. The unpredictability of nature was the seed for the notion, to grow and produce shirts. The garments were exposed to nature's forces by planting them into the ground and give nature time to do her impulsive design procedure. The result is magnificent and every single design incomparable.

The T-shirt was considered ideal, as it is one of the most plain pieces of clothing existing, there could be no better for the project. It is plain, clean, like an empty canvas on which nature can originate its designs. Francesco designed a shirt which indeed complements the body, idealises it even.

"We aimed for a focus on the aesthetics created by nature, to offer a perception of beauty man would never be able to create. We produce beautiful shirts, but it is nature who makes them truly unique," said Francesco Mugnaini.

The materials used had to be of a sort which would react with the soil, the water or sunlight. Naturally no synthetic yarns could be used, as not to produce a thread of pollution. After many tests, a superior quality organic silk proved best and gave the most attractive end results.

The silk shirts are produced by local craftsmen with fantastic expertise. Sebastian Runde, as an organic farmer, is very zealous about his concern for the surrounding: "Producing the T-shirts abroad in a country with low labour costs was out of problem. We looked for local recourses and were very fortunate, undeniably. We manage to produce a piece of clothing, which is 100 percent made in Italy. The yarns are coming from northern Italy, the shirts are produced locally in Citta della Pieve."